5. Conscious reuse and recycling
We believe it is important to keep wearable clothing in circulation for as long as possible and to recycle them professionally at the end of their life.
To identify the most sensible way of doing this, together with Quantis and in collaboration with Swiss textile collectors, we initiated an eco-audit on the reuse and recycling of clothing. The eco-audit found that, from an environmental perspective, the most sensible option is to pass on discarded clothing and continue using it as clothing. This will save 35 000 tonnes of CO2 equivalents, which equates to 4 430 flights from Zurich to Auckland and back.
Longstanding collaboration with Tell-Tex
Customers can deposit unwanted clothes and shoes in the Tell-Tex collection containers located at more than 600 Coop sales outlets, so that they can be reused. This means we're offering clothes recycling opportunities at our stores throughout almost the entire country.
Tell-Tex is a charitable organization that professionally collects, sorts and recycles clothing. The organization sells the old clothes and donates a portion of the proceeds to social projects. Through Coop Aid for Mountain Regions, a percentage of the revenues benefits Swiss mountain farmers and their families. In 2020, Swiss mountain farmers were supported to the tune of CHF 550 000.